Memory is the process through which we obtain, store, retain and access information. Human beings are capable of perceiving reality through experiences, which we classify and store. And we know that the possibility of access and communication of such information will be determined by a physiological factor (the unique composition of our bodies) and a cultural factor (the unique composition of our lives).
When we drink coffee, we have what is known as a multisensory experience. A cup of coffee contains a wide range of flavors and aromas, which are affected by many factors such as: the variety of the bean, process, roast profile, method of preparation, etc.
Tasting notes provide a reference to how a coffee might taste, enabling you to better decide if that flavor profile is of interest to you. They help highlight the specific characteristics of the country of origin, the process, and the coffee itself.
Just like wine, coffee can have different tasting notes depending on when and where it was grown, its variety, how it was processed or roasted, and even how it was brewed. These flavor notes usually relate to sweetness, acidity, body and bitterness, and what we’re reminded of and associate with the cup, when we taste the coffee.
In other words, coffee does not contain nuts or actual honey in it ; and it’s not because the coffee was flavored with raspberry syrup or something like that. Those are the natural flavors from the coffee fruit that translate into the coffee bean. So rest assured: Nothing is added to your coffee, except coffee. It’s coffee, and coffee alone, that goes into the bags you receive.
This multi-sensory experience encompasses all the senses to provide the complete coffee experience and allows you to judge the quality and pleasure of the coffee. Drinking a cup of coffee without one of the sensory signals (for example, without feeling the aroma of coffee) will reduce the impact of the other senses, the overall experience and the pleasure derived from a good cup of coffee.
What tasting notes do you prefer in your coffee?